Strategist returning to growth, with applied AI.

Strategist returning to growth after six years in corporate strategy. Plural background by design: consulting, startups across various stages, and corporations of different sizes. Each of these schools trained a different muscle in me, and the combination of the three is what makes me read businesses as systems, not as anecdotes.

Strategy consulting taught me rigor. I started my career at A.T. Kearney, and I'm grateful to this day for the standard I learned there: how to structure problems, how to lead projects, how to give and receive feedback, how to operate at the level of decision-makers. Most of what I do well today comes from that period.

Startups taught me to operate in uncertainty. I led international expansion at ClickBus during the Rocket Internet era, ran marketing for Brazil and Mexico at Assured Labor, helped build the performance agency arm at Pareto from scratch, and co-founded Maturijobs, where I tested more than ten business models searching for sustainability. Each of these experiences taught me something different about what works, what doesn't, and what looks like it works but doesn't scale.

Large corporations taught me translation. At T4F, I built the marketing and data area essentially from zero. Since 2020, at Grupo SBF, I've coordinated the planning cycle, led theses on organic and inorganic growth paths, and overseen transformation projects. I learned to turn strategic vision into executable plans inside large organizations, with everything that requires in patience, articulation, and political reading.

I think in trees. Most of the market thinks in straight lines. When I receive a problem, my mind naturally opens several possibilities before closing on one. I see the entire system instead of just the immediate node. This leads me to paths that more linear thinkers don't see, and to more robust decisions because they consider more angles from the start.

For a long time, this was friction. In study groups, meetings, thesis discussions, I'd arrive at solutions that seemed to come from another direction and no one understood them until someone with more conventional thinking explained them differently. Frustrating. Today I understand that this way of thinking is my main asset. And that AI is the tool that finally lets me test multiple hypotheses at the pace my mind thinks, without depending on teams that get tired of opening new threads.

My thesis on AI: the real risk isn't job substitution. It's failing to leverage AI for innovation that delivers 1,000x more value to the customer. Companies that settle for efficiency become vulnerable to those who use AI to change the entire service level. AI-native marketing will listen to consumers at a scale impossible before, identify patterns in real time, and differentiate with more consciousness. And in the agent era, companies negligent with their customers will suffer when the consumer's agent does due diligence in three seconds before each purchase.

I'm looking first at financial services because that's where margins still pay for curiosity. In a moment of high interest rates and tight political-economic risk, innovation migrates to high-margin sectors. But the method travels. Divergent thinking applied with AI to understand markets works in any sector. I have active curiosity in tech, education, and health, and I'm open to contexts where any of these angles makes sense.

I look for contexts of growth, innovation, or transformation that demand strategic thinking and agile execution to deliver results. I like to train and give autonomy to the team to secure short-term gains, while in parallel we already plan and build the foundations for the major medium and long-term leaps. I work best in collaborative cultures focused on results, with honest and transparent communication.

I believe rapid learning will become a meta-skill necessary for everyone. Showing how I learn, what I build, and what I still don't know is part of the work, not a weakness. This site is where I share analyses, prototypes, and essays in progress. If any of these angles interests you, let's talk.