Strategist returning to growth, with applied AI.

Strategist returning to growth after six years in corporate strategy. My background is plural: consulting, startups at different stages, and large corporations. Each context trained a different muscle: analytical rigor, execution under uncertainty, and the ability to lead transformation in complex environments.

I started my career at A.T. Kearney, where I learned to structure problems, run projects, operate and communicate at the level of decision-makers. In startups, I learned to operate under uncertainty: I led international expansion at ClickBus during the Rocket Internet phase, ran marketing for Brazil and Mexico at Assured Labor, helped build the performance operation at Pareto from scratch, and co-founded Maturijobs, where I tested more than ten business models in search of sustainable scale. That period taught me to tell apart what works, what doesn't, and what looks like it works but doesn't scale.

At T4F, I restructured marketing and built the data function from scratch. Since 2020, at Grupo SBF, I run the strategic planning cycle, lead theses on organic and inorganic growth, and oversee corporate transformation projects. In large organizations, turning vision into an executable plan depends as much on method as on patience, navigation, and political read.

I think laterally while most of the market thinks in straight lines. When I get a problem, I open several possibilities before closing on one. I work the entire system, not just the immediate node. That leads me to less obvious paths and to more robust decisions, because they consider more angles from the start. It's also what makes me read businesses as whole systems rather than isolated cases.

AI amplifies this way of thinking: what once required full teams and long cycles now fits into a weekend of structured exploration.

My thesis on AI: the real risk isn't function replacement, it's settling for incremental efficiency while others use AI to transform the entire value chain and raise the service bar for the customer. AI-native marketing will listen to consumers at a scale previously impossible, identify patterns in real time, and tune messages for sharper connection. In the age of agents, companies careless with customers will lose when the consumer's agent does due diligence in three seconds before recommending a purchase.

I'm looking for contexts of growth, innovation, or transformation that demand strategic thinking and fast execution to deliver results. I like to coach teams and grant autonomy to secure short-term wins, while in parallel we plan and build the foundations for the medium- and long-term jumps. I work best in collaborative cultures focused on results, with honest communication.

In moments of high interest rates and tight political-economic risk, innovation often becomes a privilege of high-margin sectors. That's why I'm focusing my analyses on financial services first, where margin still rewards curiosity. But the method travels: divergent thinking applied with AI to understand markets and growth opportunities works in any information-intensive sector. I have strong interest and curiosity in tech, education, healthcare, and agribusiness.

This site is my public lab: a space to share analyses, prototypes, essays and work in progress. If any of these angles interest you, I'd love to hear from you.