Essays
Essays on AI, growth, and the future of work.
Some are field notes. Others are reactions to what I'm reading. In all of them, I try to articulate my own thinking.
- Growth & AI
How to prepare your brand and products to be recommended by AI
The new search era demands substance: proprietary content, actively built authority, and active reputation management. Why customer experience became an acquisition lever in financial services.
6 min read - Strategy & AI
Efficient, but stuck in the past: the corporate AI paradox
The three-types framework for AI bets explains why capital is flowing toward efficiency while the next market leaders will be born somewhere else.
7 min read - Growth & AI
What is hot in growth marketing with artificial intelligence
I returned to growth after seven years working on other strategic layers. We're in a transformation phase similar to the one I lived through when digital was blooming.
6 min read